Byron Bay is a spectacular place and a key stop off point on the traveller circuit. As you make your way up the east coast of Australia, you arrive at a small town that is a clash of hippy meets surf, meets wellness. If you had travelled there in the late 90’s and early 2000’s you would have found an idyllic town lined with guest houses, the famous Arts Factory, incredible beaches, backpacker bars, camper vans and live music. The town and nearby Nimbin which is famous in its own right, became the go to place on any visit to Australia.
It’s changed somewhat since then, has become more upmarket, but still manages to maintain its character, and you can still experience all the incredible things it became known for.
This collection pays homage to this magical place and Australia as a whole. We were inspired to include a sage green colourway as a nod towards Australian bush outfits, and a print that becomes a badge of honour for those that have visited Byron, and inspiration for those who wish to do so in the future.
Our hoodie is made from mid weight organic cotton finished internally with fleece, which feels incredibly comfortable on the body. It is a relaxed fit and designed to be your favourite item of clothing.
Our Tshirt is also made from a mid weight organic cotton, and is meant to be worn in a relaxed way which is why it has been designed to be slightly oversized. You can adapt it in your own way by rolling up the sleeves, tucking it in or wearing loose.
Construction wise we designed the product to last a long time, using reinforced seams and better quality materials. Sustainability is not just about the materials you use but the longevity of the product.
We hope you love it as much as we do.